About HeimMax

An Aussie digital consultancy
for growing businesses.

Our mission

To free business owners from working in their business, so they can work on it. In other words, letting them run less and build more.

About us

Quoting. Scheduling. Invoicing. Follow-ups. Marketing. There are hundreds of admin tasks that eat up a business owner’s week. They are repetitive, time-consuming, and most are avoidable. HeimMax builds bespoke software and automation to remove the pain and give the hours back. Whether it’s a quoting app, a booking system, a resource dashboard or something else, you’re a 90 minute conversation away from starting to get your time back.

AI has lowered the barrier to entry for bespoke software. That means better software, built faster and for less, made for the specific way you work rather than settling for off-the-shelf. We’ve built bespoke systems for clients across Melbourne, with a team of trusted developers working in AI ready to bring your business daydream into reality.

Our customers

Any business still running on spreadsheets, paper, or software that’s long past its use-by. If you want technology to take the grunt work off your plate but don’t have the time to sort it out or know where to start, that’s exactly who we build for.

The team

HeimMax has a core team based in Melbourne and works with a network of trusted local developers and professionals on a contract basis.

Alex Ashby
Co-founder

Alex is a consultant specialising in business transformation and marketing. He started his career in London at Saatchi & Saatchi and has since worked with some of Australia’s largest brands. He now applies that experience to businesses, helping owners reshape how their business runs and grows through bespoke systems and AI.

Dave Pybus
Co-founder

Dave’s background is in software sales and systems integration. He runs his own business and was the catalyst behind HeimMax. After building himself a bespoke tool that gave him five hours a week back, he saw the opportunity to do the same for other Aussie businesses and started HeimMax with Alex.