About HeimMax

An Aussie AI consultancy
for small businesses.

Our mission

To free business owners from working in their business, so they can work on it. In other words, letting them run less and build more.

About us

Quoting. Scheduling. Invoicing. Follow-ups. Marketing. There are hundreds of admin tasks that eat up a small business owner’s week. They are repetitive, time-consuming, and most are avoidable. HeimMax builds bespoke software and automation to remove the pain and give the hours back. Whether it’s a quoting app, a booking system, a resource dashboard or something else, you’re a 90 minute conversation away from starting to get your time back.

AI has lowered the barrier to entry for bespoke software, so businesses that previously couldn’t afford it can now have systems built for the specific way they work. We’ve built bespoke systems for clients across Melbourne, with a team of trusted developers working in AI ready to bring your business daydream into reality.

Our customers

Tradies, installers, recruiters, shopkeepers, you name it. All are Aussie business owners who want to embrace AI but don’t have the time or know where to start.

The team

HeimMax is a two-person operation based in Melbourne.

Alex Ashby
Co-founder

Alex is a consultant specialising in business transformation and marketing. He started his career in London at Saatchi & Saatchi and has since worked with some of Australia’s largest brands. He now applies that experience to small businesses, helping owners reshape how their business runs and grows through bespoke systems and AI.

Dave Pybus
Co-founder

Dave’s background is in software sales and systems integration. He runs his own small business and was the catalyst behind HeimMax. After building himself a bespoke tool that gave him five hours a week back, he saw the opportunity to do the same for other Aussie SMBs and started HeimMax with Alex.