Frequently asked questions.

SaaS is built for the average business and you rent it monthly. Custom software is built specifically for your business and you own it outright. Off-the-shelf tools are great when they fit your process. When they don’t, you spend time bending your business to fit the tool. HeimMax flips that for you.

An AI agent is a piece of software that handles a specific task on your behalf: reading email, triaging calls, drafting quotes, following up leads. You need one when the same task happens often enough that doing it manually costs you real time or accuracy. We’ll tell you if an agent is the right answer for your problem, or if something simpler will do.

Yes. The first conversation is free, and a paid Discovery works out a complicated process before anything is built. We also advise on how to set AI up across a larger organisation and which models to use, with no build attached.

Often, yes. If you have a half-built tool, a stalled website, or a stack of tools that don’t talk to each other, we can take a look. We’ll tell you whether finishing it is the right call or whether starting fresh would be faster.

Yes. You own the work outright once it’s paid for in full. No per-seat fees, no SaaS rental, no rights retained by us. The code is yours, the systems are yours, the data is yours.

We test before we ship. After delivery, we offer a 30-day warranty period during which we fix defects at no charge. We also run a complimentary check-in 30 days after launch to make sure things are landing.

No. You buy systems, not subscriptions. The work we build is paid for once, owned outright, and runs on infrastructure you control. No per-seat fees, no monthly licences, no lock-in. If you want ongoing support, that’s a separate maintenance package you can take or leave.

It depends on what you need, and we tell you the number before you commit. As a guide: marketing setup from $1,200, a business website from $2,500, automation or an AI agent from $3,000, custom software from $6,000, and a full-service bundle from $20,000. The Opportunity Report gives you the figure for your job.

It is a short written summary of what we would build, what it would cost, and how long it would take. We send it within 48 hours of the first conversation when the job is simple, or at the end of Discovery when it’s complicated. There is no obligation to proceed.

We spend 60 to 90 minutes, in person or by video, walking through your business and finding the 2 or 3 biggest things costing you time or adding risk. We decide together whether HeimMax is the right fit, then send the Opportunity Report, or suggest a Discovery if the process needs one. No pitch, no pressure.

Yes. We run our own AI receptionist, Max, on our main line, and we build custom agents for clients from $3,000. If you call HeimMax on 0480 890 977 you are talking to one.

Yes. Most clients start with one piece. The full-service bundle is there for when you want the software, the website and the marketing handled together, but nothing makes you take more than you need.

Less than you would think. It starts with the first conversation, and from there we need you at a few points to check we have understood and to sign things off. We do the building. We tell you up front what we will need from you and when.

For as long as most owners have been running a business, the advice on software has been the same. Custom software, built for the way you actually work, costs six figures and takes a year, so unless you are a bank or a mining company, you rent an off-the-shelf tool and bend your business to fit it. That advice is now out of date, and understanding why changes what you can buy. Read the full answer

Every owner knows admin eats their week. What the research shows is how much, and how much of it never needed doing by hand. The total is usually bigger than owners guess, because it is spread across small jobs that never feel worth counting. Read the full answer

Around 12 per cent of Australian businesses used AI in their workplace in 2024-25, according to the Australian Bureau of Statistics, which is the most reliable source we have. Read the full answer

The honest answer is that it depends, so the useful answer is the real range and what moves it. Read the full answer

A missed call is usually a missed job. The question is what it costs to stop missing them, and whether that is worth paying for a business your size. Read the full answer

Most rosters start in a spreadsheet, and plenty stay there long after the business has outgrown it. When it hurts enough, the usual next step is to sign up for rostering software, and for most businesses that is the right call. For some it swaps one workaround for another, because the rules that make their roster hard are the ones the software was never set up to handle. You can work out which side you are on before you spend anything, and the answer is often a bit of both. Read the full answer

If your quotes take days, the fix most people reach for is quoting software, and for a lot of businesses that is the right answer. For others the software only handles the last step, because the hard part of their quote, working out the price, happens somewhere else first. Which one you are depends on where your price comes from, and you can tell before you spend anything. Read the full answer